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Middle East Travel and Tourism

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We stand in solidarity with governments, countries, and organisations which are being affected by Covid-19. - Gloria Guevara, president and CEO of the World Travel & Tourism Council

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Development of Saudi Arabia's new "giga" tourism project is under way. Is NEOM the latest in PR hype or will it deliver?

Neom: The Future of Mega Resorts or a Desert Mirage?

Flying cars. Robotic dinosaurs. Holographic educators. An artificial moon. These are just a few of the things that are being touted as elements of Neom, Saudi Arabia's planned futuristic mega resort on the Red Sea. But is all of this Neom talk just well-financed hype designed to draw headlines, peak investors' curiosity, and induce FOMO? Or are we seeing in Neom a glimpse into the future of harmonious living, commerce, and tourism led by Saudi Arabia, a previously unforeseen but potential global leader in each of these areas? According to it's flashy website (which tries so hard to be …

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Neom is all about things that are necessarily future-oriented and visionary. - Neom Chief Executive Nadhmi al Nasr

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