In a unique confluence of fashion and history, globally renowned fashion brand Christian Dior unveiled its latest men’s collection against the majestic silhouette of the Giza Pyramids in Egypt with a star-studded fashion show that was set outdoors at night against the backdrop of the last remaining wonder of the ancient world.
The clean lines of the illuminated pyramids in the background amplified the elegance of the models donning Dior’s sleek new fall collection on the runway while international celebrities including Naomi Campbell, Lewis Hamilton, Robert Pattinson, and K-pop sensation Cha Eun Woo watched amid the 800-strong audience.
Christian Dior Couture’s Chairman and CEO, Pietro Beccari, revealed to Vogue that the site’s selection was championed by the brand’s artistic director Kim Jones. Jones’s vision for the show was inspired by the allure of astrology and the mystique in Egypt and specifically the Pyramids of Giza. Beccari emphasized that the venue was not merely a backdrop but a deep reflection of Egyptian astrological mastery.
Recounting Christian Dior’s 1956 visit to Egypt, Jones articulated the collection’s theme: an homage to ancient astral fascinations and their ties to Dior. Jones expounded on the ancient world’s profound impact on contemporary perceptions, tying it to Dior’s recurrent star motif and the guiding influence of the heavens.
Complementing the event, Dior launched a special capsule collection the preceding day. Curated in partnership with Denim Tears’ Tremaine Emory, the collection premiered at the new Grand Egyptian Museum, which, although not yet open to the public, has recently began hosting special receptions, concerts, and other special events such as the Dior capsule reveal.
Amr Al-Kadi, the head of the Egypt Tourism Authority (ETA), highlighted that such extravaganzas underscore Egypt’s versatility for visitors. Underlining the nation’s diverse attractions, Al-Kadi mentioned previous fashion spectacles, including the Ely Saab show at Abdeen Palace and Stefano Ricci’s golden jubilee at the Hatshepsut Temple in Luxor.